December 10, 2009
Business travelers and the convention market has always been a key demographic for hotels - particularly in downtown locations such as ours. In the early stages of the recession, our hotel learned that, while our key demographic continued to be important, it wasn't enough to carry our business on its own as it had done in the past. We decided to be more creative in our marketing strategies which involved reaching out to new customers that we haven't intentionally singled out in the past.
Our venture in to LGBT marketing began with MyGayJacksonville.com and has proven to be a huge success for our hotel. In a time when many families have been affected by the economy and corporations have cut spending, LGBT travelers continue to pursue their passion of travel. Since being listed on MyGayJacksonville.com, our hotel has seen a significant increase in gay and lesbian patrons, couples, and families - especially on weekends, where we need it most. The team at MyGayJacksonville.com has been an absolute pleasure to work with, enabling us to update our listing at any time - free of charge, providing content consultations, and working with us to develop a package that suits our needs most. Traveling is a major passion in the gay and lesbian community, so marketing our hotel to LGBT travelers just made sense. We only wish we had done it sooner.
Sales & Marketing Manager
Crowne Plaza Jacksonville Riverfront